The really creative solutions and innovations tend to come from between the areas of knowledge that our organizational cultures are inclined to keep distinct from one another.
When you need a few different things requiring a few different skillsets—not a single vendor for a single solution.
When you need to make systems-level, overarching improvements—not a locally contained fix.
When you don’t quite know what you need, but it’s something to do with x.
When you need something done quickly, efficiently, and resourcefully.
Levels of collaboration
- Lead team (for the interim)
- Run marketing operations
- Build entire marketing capability