A lot of traditional brand work is theatre: long ramp-up processes, ornate meeting rooms, and flashy presentations to show just how creative the process is. This isn’t just about agencies’ thirst for money, either. It’s also the clients who want to enjoy a good show. After all, being presented with inspiring work by cool creative-types is a fun interlude from operational meetings. And for the cost, don’t we all deserve a good show? At Team B, we deliver creative at the same level of strategy and execution—but without all of the fuss.
Brand is as much about internal buy-in and alignment as it is about external positioning and look-and-feel. And if you get it wrong, your teams will go their own way and your efforts will have been for nothing. We have the executive-level experience to secure input, approval, and alignment from stakeholders, building strong advocacy channels to help consolidate and deploy your brand.
Content is about joining the conversation —but to do that, you need to know what that conversation is. While most agencies can churn out keyword-friendly copy quickly enough, they don’t strike the chords they need to build cultural relevance. At Team B, we track the conversational signals and undercurrents to ensure our clients tap into, and then become, the heart of the discourse.
Being editorially driven means going beyond soft selling and practical how-to guides to engage audiences through meaningful, research-driven stories. Most content farms simply don’t know how to do this. We move beyond the cookie-cutter and the clickbait to deliver magazine-grade editorial—setting up the systems that make this possible.
Websites have gotten a lot easier to make, yet most businesses spend tremendous amounts of time and money on clunky and non-updatable outcomes—only to do it all over again a year later. At Team B, we leverage leading low/no-code solutions to launch exquisite, intuitive, and configurable websites in a matter of weeks rather than months.
The tech side of websites is easy. Fine-tuning the conversion funnel is the hard part. We make sure your website expresses your brand to a tee and guides the user to achieve strategically defined goals—from ecommerce purchases to newsletter subscriptions to MQLs and beyond.
Cloud-based solutions have unleashed incredible advances in team productivity. Yet most companies aren’t methodical about structuring their tech stack, leading to a mish-mash of incompatible and overlapping systems that people find confusing and end up working around. At Team B, we audit business needs to build a comprehensive yet balanced toolkit—one designed to get everyone on the same page and moving in the same direction.
It’s not just the technology that counts—it’s the workflows you design around them. Without agile processes to match, teamwork is hamstrung by a lack of context and easy access to institutional knowledge. This is our sweet spot: pairing business needs with technologies, and technologies with workflows, to increase speed, productivity, and impact by a factor of ten.
Innovation is hard. And consultants who promise to make businesses more systematically innovative are embarking on a years-long “transformation.” We aren’t here to pull a 180º on your business—we’re here to give your team a quick and hearty infusion of new ideas: fresh thinking to enliven your process and output, inspiring the team to respond in kind.
Sooner or later, every company needs a reboot. Whether it’s their products, their marketing, or their customer service, the well-oiled machine has turned into “same old.” We love nothing more than to invigorate businesses and their brands by strengthening the creative process and everything it touches. That doesn’t mean running a traditional ad campaign with an agency—it means thinking bold and getting scrappy.
Founders and entrepreneurs need the right tech stack, processes, and executional capabilities to help them ship and scale quickly. At Team B, we provide the turnkey systems, ideas, and skillsets to turn your business plan into a thriving, living enterprise.
Let’s say you want to sell directly to consumers but don’t want to upset your distributors. Or you want to pilot a sub-brand but simply don’t have the bandwidth. That’s where we come in. From experimental side-projects to full-blown lines of business, we can run parallel operations to your marketing department, trialling everything from ecommerce to establishing new marketing channels.